ULRICH HAAS-PURSIAINEN M.A. Curator of Backlight, 5th Triennale on International Photography in Tampere/Finland 1999 ON THE AUTHENTICITY OF PICTURES AND SUBJECT-IDENTITY IN DEVELOPED INFORMATION SOCIETIES. A few ideas in the context of an exposition. A picture as an image of reality became gradually over the centuries an essential characteristic of Western world pictures. The picture (painted in those days) was authentic, meaning that the picture referred to true reality or reality considered true about the picture. Even religious painting portrayed the believed reality of biblical writings; only the Orthodox iconography (the Eastern Church) consciously transcended all the witness-bearing characteristics of the picture. The development of the modern Western idea of a picture started in the 14th century (at the latest), with the establishment of a self-image concentrating essentially on the watching subject's individual identity. The watcher's position, the central perspective, becomes the basis for all future Western interpretation of the world. The red line from "God's eye" via the Hall of Mirrors of absolutism in Versailles to the photographer's eye does not only describe the history of the dominating look (since Perseus), but also the history of the subject generating himself, being simultaneously forced to burn his heretics and to establish a science the contents and task of which was essentially to support his own dogmas. The industrialisation of the 19th century, at the latest, brought the bourgeois subject matter under suspicion, and developed, together with psychoanalysis, the first method to improve the already battered picture of the burgher. The photographic picture ensured, not least because of its truthfulness and witnessing character, that the rising bourgeoisie had the power due to the large definition and spreading of its ideology and world subordination. During this social crisis, the first Western pictures were created by artists inspired by the a-perspective painting of the Far-Eastern part of the world. Outside the dualistic way of thinking, societies had developed who felt "the whole" was much more significant than any single object, yes, who felt the ego appeared hindering, insignificant or wholly non-existent. Today, we experience a huge, increasingly accelerating global communication covering (often unconsciously) all areas of the world in which we live. Is it not only our bodies that have fallen in the whirlpool of the market-oriented, industrial utilization and exploitation (the worker, whose muscles became an instrument as an exchangeable part of the imperfect machine, could not develop his identity as an individual around the turn of the century; instead, he had to experience life in the class structure of a split society), but increasingly also our mental organisation, our emotion and conviction? (F.Nietzsche's Umkehrung der Werte (Inversion of values) or V.Flusser's LeinwŠnde des Realen (Screens of the reality)) Does the "historical factor" of identity formation, i.e. birth, family, language etc., fade compared to the "media factor", whose need to hide its belonging to the industrial complex of utilization decreases continuously, because we are increasingly playing an active part in the game? What kind of changes in the structure of the new identity formation may this result in? (The analysis in connection with research projects aiming at the reconstruction of the genetic code and its detailed manipulation could also bring aspects to the discussion.) On the other hand, the photographic picture (document) also experiences a radical change, at best comparable to the collage techniques of the 20s, in regard to both its creation and its marketing. But what is this "agitation" of the 21st century computer-edited pictures based on? Is it generally still possible to differ between ideological, commercial and enlightening aspects in the media? Which truth does (any) piece of news convey? Does anyone still laugh at the emperor's new clothes? The limits of a document have become hopelessly ambiguous, and the subtle possibilities for its manipulation immense. The limits of identity have become hopelessly ambiguous, and the subtle possibilities for its manipulation immens So, nothing left but the deconstruction of myths, which have become indefensible ??