PRESSINFO 1/4
Idea of Backlight:
text by Ulrich Haas-Pursiainen
updated 26.2.2000

EUROPE

is going through a strong and powerful movement towards CENTRALIZATION of economy and politics. People are willing to sacrifice symbols of national identity just to join the global party. MEDIA is involved in this process, being part of it. Media is : mainstream international LIFESTYLE, global mega-culture and a MEGA-DRIFT towards the centre and the icons of the WEST.

How will outsiders and those in the PERIPHERY participate in or react to that movement and what are the main concerns and opportunities for those out there?

AND ART ?

Are we following the howl of triumph by producing and spreading masses of uniform images worldwide, or is there (still) a chance of laughter before the emperor’s new clothes?

BACKLIGHT
wants to focus on:

- PERIPHERY and REGIONS

- AVANTGARDE and UNDERGROUND and its challenges in the titanic track of the mainstream

- laughter at standardisized postmodern global-monaco-reality

- European artists, their experiences and VISIONS - OPEN-MINDED

- MINORITIES, their colours and cultures

- MIGRATION and inspiration in Europe

- regional IDENTITY, LANGUAGE and symbol production

- youngsters’ SOCIAL REALITY and creativity in the backlight of fashion and personal design

- NON-CHRISTIAN culture and identity in Europe

- ecology and pollution control in the backlight of the global economy and competition

BACKLIGHT opens the stage for a visual dialogue on contemporary questions and visions.

It is a synonym for "out of concept-images" and for authentic experiences.

Backlight wants to create a NETWORK with photographers, exhibition places and curators to support and to bring forward young European photography.

BACKLIGHT is in co-operation with:

European Union

Arts Council of Pirkanmaa

National Council for Photographic Art

City of Tampere

Tampere University

Tampere School of Art and Media

Embassies

International cultural Institutiones